High-quality anime-inspired fashion brand ,Specializing in premium gym and leisurewear.
In February, they faced the challenge of reaching a wider audience and scaling revenue. Despite a solid foundation, the brand’s monthly income stood at 60K. To address this, Ecomedge identified key areas for improvement.
1.Scaling Strategies:The brand faced challenges in scaling while aiming to maintain high-profit margins. The first thing we did was to focus on refining ad copy and creatives with the editing team.
2.Influencer Marketing:The brand relied on product photos in its ads, foregoing the utilization of influencers in their promotional strategy.Recognizing the impact of influencers, Ecomedge strategically integrated influencer partnerships to create high-quality content showcasing their unique products.
3.Comprehensive Ad Management:The brand didn’t utilize all the pertinent social media platforms. Ecomedge took charge of all aspects related to Facebook, TikTok, and Google Ads, ensuring a cohesive and effective digital marketing strategy.
4.Lack of high-quality content:Recognizing a deficiency in high-quality content, our initial step was to arrange professional photoshoots, capturing the
products in elevated quality, featuring models to enhance visual appeal.
This was the creative strategy that allowed us to scale this brand.
Starting with refining ad creatives and copy in the initial two months. Subsequently, working with influencer collaborations and the creation of captivating videos. The highlight came in July with the release of a new collection featuring three unique products.
Professional Photoshoot: A pro photoshoot with models showcased the new collection, generating anticipation before its official launch.
Strategic Hype and Release: Ecomedge strategically hyped the collection, contributing to a massive increase in revenue in July as fans eagerly awaited the new offerings.
Post-Launch Engagement: August, though slightly weaker, marked continued engagement. Ecomedge capitalized on the momentum by creating enticing ads and maintaining a strategic presence.
Peak in November: Building up to November, Ecomedge orchestrated a peak period, leveraging special discounts and a flurry of promotional ads to maximize revenue.
The collaborative efforts between the brand and Ecomedge yielded remarkable results. In just nine months, from February to November, monthly revenue soared from 65K to an impressive 400K.
Influencer Impact: Strategic influencer partnerships significantly boosted brand visibility and product appeal.
Strategic Content Creation: High-quality content, including professional photoshoots and engaging videos, played a pivotal role in capturing audience attention.
Timely Collection Releases: The well-timed release of the new collection in July created a revenue spike, showcasing the power of strategic planning and execution.
Peak Month Success: November emerged as the peak, with a flurry of ads and special discounts driving substantial revenue, culminating in a highly successful year.
this journey exemplifies how a fusion of strategic marketing, influencer collaboration, and captivating content creation can transform a brand’s fortunes, turning passion into profit.
We don’t just “do marketing”. We elevate companies with powerful marketing and growth strategies, crafting high-quality creatives , fostering impactful collaborations with influencers and impactful ad production.